On the eve of Valentine’s Day, Wirality Media and Fastrack Store came up with the idea of sunglasses and sling bags falling in love. Inspired by Toy Story and other timeless animated classics, the accessories were named as characters. The Sunglass was named Shady, the sling bag was Slingy, the perfume was called Fume, the digital watch, Digi, and so on.

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The swift and stylish motion animation shoot was done using little more than a green screen, Fastrack accessories, a couple of prime lenses and a gimbal.

What emerged from the exercise was a series of reels that coupled the essence of the topical day to the inherent coolness of the brand.

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Agency - Wirality.