Club FM was launching in Kozhikode and we at Maitri had to come up with an ad that would capture the eyes and hearts of the people. The idea was to bring the entire attention to the new FM frequency- 104.8, while being attention grabbing and youthful at the same time. The result is a full illustration ad that included elements belonging to locations and monuments that the people of Kozhikode could identify with.

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Agency: Maitri advertising works Pvt. Ltd.

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